Category Archives: Marketing

How Entrepreneurs Position Themselves to Succeed During the Holidays

holidayshopping
We are in the mist of holiday season. Thanksgiving, Christmas and New Years all happen back to back which means this is the time of year when many people mentally checkout. The mindset is to enjoy the holidays for an entire month and then go into the new year focused, ready to achieve big things.

But this wishful thinking never goes as planned. If you are already an average person who operates at an average level like the majority of people, completely shutting down for an entire month only keeps your life in the company of the average.

What is the average person doing during the holidays? They are usually spending money that they don’t have so that they can “enjoy” the holidays.

What is the difference between a successful entrepreneur and the average person? How do entrepreneurs get ahead during the holiday season?

Entrepreneurs have systems to make money while the average person trades their time for money. The average persons time away from their job means that they are not generating any money.

A successful entrepreneur is making money and working even while they are enjoying the holidays. The reason this is able to occur is because the entrepreneur has put systems in place that allow for them to stay in contact with their customers so that interaction and sells can continue to happen. Read the rest of this entry

Waiting for the Response….

Waiting
What is one of the most heart pounding, anxious moments that you face as an entrepreneur? Waiting for the response.

Waiting for a potential customer’s response to your proposal can be a difficult time for many entrepreneurs because you are hoping for a yes and dreading a no. During this period of time, you think of all the reasons for why they could say no, while thinking of how great it would be for your business if they said yes.

I understand the situation you are in. You are a small business and you are eager to gain customers so that you can actually feel like you are running a business. You are chasing customers, while trying to stay enthusiastic about your business, even when things seem like they are leading to nowhere.

Gaining this customer who you are waiting on a response from, will not only be a source of revenue but it will also give you some much-needed confidence to continue as an entrepreneur. Read the rest of this entry

The Brand of Your Business and You

branding
Are you one of those people who think your business and you are separate? You think you can just do whatever you want and still represent your business in a professional manner because you believe these are two separate lives. Hate to break it to you but once you become an entrepreneur, you and your business are one. This means that what you say and do will reflect upon your business, even in your personal life. Entrepreneurship is like a marriage; almost everything you do will be with a reminder of your business in mind. If you do anything to betray the image of your business, it will lead to you failing at keeping that business in existence. Read the rest of this entry

How Start-Ups Can Get Their First Clients

Today’s post is provided by Lyfe Marketing, a social media management company located in Atlanta, GA.

So you have a great idea for a business. And you have taken all the necessary steps to bring your brand to the market. Now it’s time to land your first few clients. As entrepreneurs, we are very passionate about the products and services we create. We believe every one will jump for joy and be ready to spend money on our brands. However, most early entrepreneurs will quickly realize how difficult it can be to land your first few clients. Read the rest of this entry

Rocket Internet & CupoNation Webinar for Aspiring Entrepreneurs

rocketinternetcuponation
Are you curious about how to build an international start-up? Ever thought of how managers launch their start-ups on a global platform and the kind of marketing and business strategies they use for a successful launch? If not, then now is the time to curb your curiosity and indulge yourselves into the exciting world of building successful start-ups. Rocket Internet, the biggest start-up incubators in the world, in association with one of its youngest ventures, CupoNation, is going to host a special event for students and young professionals from Business, Marketing and other co-related fields and help them lay their founding steps into the start-up culture. Read the rest of this entry

Why Apple’s iPhone 5 Set a Sales Record

2 million pre-orders in 24 hours is what Apple recorded for the long-awaited arrival of its much-anticipated iPhone 5. That is double the amount of pre-order sales recorded last year for the iPhone 4. Insane right? During these trying economic times it speaks volumes about what can be accomplished with the right formula in your possession. Apple seems to have found the right formula when it comes to the products it provides and the messages of innovation that go hand in hand with their production. Apple’s two main attractions; the iPhone and iPad always seem to produce hyper anticipation but why is this so? Simply put they understand the needs and wants of their market? Read the rest of this entry

Great Promotion, Failure to Deliver.

Have you ever been seduced by great advertisement or a charming salesman only to be rewarded with low quality products and poor service. Most of us have and it is not a good feeling. In fact it tends to make us angry and frustrated because our emotions were played with and our money was wasted on crap. Many businesses perpetuate this problem by talking up a good game to get people in the door and fail miserably once a business relationship has been established. This is an issue that happens repeatedly and in turn creates very wary consumers who become fragile to the business experience. Once you have fragile consumers any problem no matter how minute can lead to a lot of frustration and cause for unwanted headaches. Read the rest of this entry

Developing Effective Marketing

You hear it all the time. You want to gain consumer’s attention then you have to do marketing and do it well. But how exactly do you do marketing well? How do you know your marketing efforts are worth the time, energy and money put into them? It is a tricky equation that requires a lot of analysis and problem reduction to solve. Your goal is to produce beneficial interaction that leads to increased attention which translates to increased sales. The challenge that presents itself though is finding the right chemistry that produces this wanted outcome. Read the rest of this entry

Unique Selling Point: Do You Possess It?

Let’s face the facts; creating and developing a business is a tough task to take on. Between operating, managing and promoting your business, there seems to be absolutely no time to think in a calm manner. While the hustle and bustle mentality is pretty mandatory to remain in contention, its frantic pace can deceive your eyesight and make you somewhat delusional. What I mean simply is that things in your reality are not as they appear in actual reality. For example your business may proclaim to “educate while doing business” or “exceed the customers’ expectations”. In reality though your business does not deliver an experience as what is proclaimed. You are trying to communicate to the consumer your unique selling point but fail to achieve what is promised to be delivered. Read the rest of this entry

Your Marketing Approach

Marketing-Strategy

You say your products and services are vast superior to your competitors. You say you are the answer to the problems within your marketplace. You say you should be receiving a flood of business but this is not the case. You seem to be stuck in a frustrating state of both confidence and doubtfulness. As an entrepreneur myself, trust that I share your same sentiments and pain. What needs to be examined thoroughly is your approach towards the marketplace and how effective or ineffective the nature of your marketing approach is. Read the rest of this entry

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