Category Archives: Customer Relationships

5 Ways to Improve Customer Retention as a Freelancer

freelance
As a freelancer your mind is always focused on finding work. No work means no money being made, which means you do not eat. Not eating is something that no freelancer likes to experience. Therefore, freelancers are always hustling so that they never have to endure a period of famine.

One thing that seems to be the constant problem with most freelancers is that they always have to hustle for work. Once they are done with a present client’s work, they move on to trying to develop a new job, which will only be a temporary client as usual.

This sort of behavior is exactly why most freelancers never turn their freelancing skills into an actual business that has recurring customers. Instead most freelancers deal with constant anxiety about finding another paying gig so that they can make enough money to merely survive.
If you are a freelancer who has to constantly hunt for clients, you are not operating with the mindset or actions that will help you prosper and grow.

Your lack of business understanding keeps you in a perpetual state of struggle. There is no reason for you to continue to struggle as a freelancer. Here are 5 actions that will help you produce a thriving freelancing business. Read the rest of this entry

The Brand of Your Business and You

branding
Are you one of those people who think your business and you are separate? You think you can just do whatever you want and still represent your business in a professional manner because you believe these are two separate lives. Hate to break it to you but once you become an entrepreneur, you and your business are one. This means that what you say and do will reflect upon your business, even in your personal life. Entrepreneurship is like a marriage; almost everything you do will be with a reminder of your business in mind. If you do anything to betray the image of your business, it will lead to you failing at keeping that business in existence. Read the rest of this entry

10 Laws of Power for Entrepreneurs Part I

knowledgeispower
48 Laws of Power, the book that ambitious individuals are not so likely to admit they like or follow for guidance. Why? Because it deals with human psychology that polite society feels is too “sociopathic” to explore and use. I and others believe it is just about being a realist and exploiting opportunities that present themselves for you to exploit and prosper from. I don’t mean taking advantage of people but instead feeding off what they display to you as far as behavior, personality and motivations. Hopefully you didn’t perceive that statement in the wrong context…but moving forward, what lessons can entrepreneurs take away from 48 Laws of Power? Read the rest of this entry

No is Just Motivation to Get a Yes

no
As an entrepreneur expect to hear more no’s than yes’s. The reason you hear no varies but it can boil down to: lack of experience, no established trust and skepticism of the product and service you are offering. Whatever the reason, people will come up with any excuse to tell you no so they won’t have to risk their money and time with you. It’s nothing personal, it is just that people are naturally inclined to shy away from what they do not know. You on the other hand, as an entrepreneur, take this as an indication that you are not up to par in the entrepreneurship world. Read the rest of this entry

Excuse Me. Can I Have Your Attention Please?

attention
Do you ever feel like you and your business are being overlooked in the marketplace? You know you have the best products and service but you just can’t seem to garner the attention you know you deserve. You notice that people who are not as skilled as you have a never-ending flow of customers and you are barely making ends meet. “What am I doing wrong?” you ask yourself. Read the rest of this entry

Creating Value For Your Consumers

value

The marketplace in which many businesses operate within has become fiercely competitive due to the decreased consumption patterns of consumers. As consumers become more hesitant about how their money is spent businesses likewise mimic the same behavioral patterns. The problem with this though is that businesses cannot operate in this manner because it does not resonate well with consumers. As a business you operate in order to make a profit; consumers consume in order to satisfy specific needs and wants. If consumers feel that they are being given low quality products and services they transition their consuming patterns elsewhere. Businesses on the other hand cannot just reposition their consumer base instantly without suffering numerous setbacks which can be very costly. This means that businesses must truly create value for their consumers especially during these challenging times in order to remain competitive amongst the varying options competitors present to consumers. Read the rest of this entry

Why You Do Not Want a NFL Ref Lockout Situation

To put it plain and simple the replacement refs covering the NFL games are pretty much horrific, a complete embarrassment to the organization. Currently the NFL is in a lockout situation with the veteran refs who have years of experience covering NFL games and also have years of knowledge when it comes to rules and game play. The refs in place have no such experience or knowledge and it really shows when you are forced to watch these horribly called games. It is as if every week it gets worse and worse, leaving you puzzled in amazement as to how this debacle can continue to go on. Blatant calls that any fan can make seem to be blind to these replacements and this is even with them having the luxury of replay review. It seems like the refs want to outdo themselves on how much more inefficient and dumbfounded they can become. The whole occurring fiasco is a major distraction for the NFL and just continuous to further piss off fans, players and coaches. Read the rest of this entry

Why Apple’s iPhone 5 Set a Sales Record

2 million pre-orders in 24 hours is what Apple recorded for the long-awaited arrival of its much-anticipated iPhone 5. That is double the amount of pre-order sales recorded last year for the iPhone 4. Insane right? During these trying economic times it speaks volumes about what can be accomplished with the right formula in your possession. Apple seems to have found the right formula when it comes to the products it provides and the messages of innovation that go hand in hand with their production. Apple’s two main attractions; the iPhone and iPad always seem to produce hyper anticipation but why is this so? Simply put they understand the needs and wants of their market? Read the rest of this entry

Lessons Learned from The Godfather

If I have not mentioned it before; gangster crime films and series provide some of the best entertainment and education for me. The strategic planning and business savvy these stories depict demonstrate the complexity of human nature and the lengths people go to in order to be well off in this tough competitive world. About 2 weeks ago it was the 40th anniversary of The Godfathers creation so the film saga was being shown throughout the week. While watching the films I begin to really see the entrepreneurial and the business mindset that was an important aspect within the film’s storyline. Even though the film saga revolves around crime the business element speaks loudly and illustrates that entrepreneurship was an integral part of the Corleone crime empire. Read the rest of this entry

Great Promotion, Failure to Deliver.

Have you ever been seduced by great advertisement or a charming salesman only to be rewarded with low quality products and poor service. Most of us have and it is not a good feeling. In fact it tends to make us angry and frustrated because our emotions were played with and our money was wasted on crap. Many businesses perpetuate this problem by talking up a good game to get people in the door and fail miserably once a business relationship has been established. This is an issue that happens repeatedly and in turn creates very wary consumers who become fragile to the business experience. Once you have fragile consumers any problem no matter how minute can lead to a lot of frustration and cause for unwanted headaches. Read the rest of this entry

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